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Plastic Cards for Powerful Marketing

Everyone is familiar with the common business card. One of the oldest and proven business marketing tools, business cards are more popular than ever.

"The use of plastic cards has given  business cards new potency," says John DiDonato, a leading industry executive based in South Florida. "Businesses have discovered a newer, durable and longer lasting way to make a memorable impression."

DiDonato points out that plastic business cards provide a permanence and durability that effectively brand a company’s identity and message in new and exciting ways.

“The use of color, combined with a variety of clear and tinted formats, allows for a very creative approach to this type of messaging,” DiDonato says.

DiDonato says that a business card that looks and feels like a credit card is perceived as having a high value, increasing the chances that the card will be kept by the customer. It is also more unlikely that the card will be discarded.

“Value-based offers via plastic cards are especially powerful with this type of marketing,” DiDonato says. “If you receive a professionally designed plastic card by hand or by mail, and the card includes a discount of offer, chances are you will keep it for future use. That is the real power of plastic value cards.

"Plastic cards also offer ways for embedded technology to be used in new and exciting ways," DiDonato adds.
The Plastic Card Factory manufactures a wide variety of plastic cards, including id cards, gift cards, membership cards, hotel key cards, ministry cards, mouse pads and related products. More information is available by calling 1-800-764-7600 or by visiting

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